Let’s Start with Keywords: The Language of Search

Keywords connect your website with what people actually search. Used well, they help Google understand and display your content. But stuffing them can backfire.

• Focus each page on a specific phrase
• Use headings, alt text, and natural language
• Write for people, optimize for search

Sitemaps: Your Website’s Roadmap

A sitemap tells Google what to crawl and when it was updated. It speeds up discovery and prioritizes pages for indexing.

• Include all important pages
• Use CMS tools or plugins to automate
• Submit via Google Search Console

Robots.txt: Your Site’s Doorman

Robots.txt controls what bots can access. Done right, it hides admin or utility pages while keeping your main site indexable.

User-agent: *
Disallow: /admin/
Disallow: /login/
Allow: /

Misconfiguring this file can block your whole site—so double check!

How Google Evaluates Your Site

It uses bots to scan for:

• Page speed and mobile friendliness
• Keyword relevance
• Metadata and content structure
• Internal/external links and HTTPS

SEO Tools to Use

• Google Search Console and Analytics
• Yoast or RankMath (WordPress)
• SEMrush, Ahrefs, Ubersuggest
• Screaming Frog for audits

What Happens If You Ignore These?

You’ll be invisible to Google. No keywords = no match. No sitemap = no roadmap. Bad robots.txt = no entry.

At FiveFold Designs, We Do It Right

We build sites with SEO baked in: fast, mobile-first, and ready for Google. We handle the metadata, sitemap, robots.txt, and keyword setup—so your customers can actually find you.