SEO in 2024: Why It Still Matters (Even the Basics)
- July 14, 2024
- 6 mins read
Marketing
Tags: marketing;seo;front-end;local-business;search-optimization
Summary
Think SEO is dead? Think again. In 2024, search engine optimization is still one of the most powerful ways to drive visibility and trust online—especially for small businesses. This blog explains how SEO works, why the basics go a long way, and how even a light strategy can give your business an edge in a competitive market.
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What Is SEO Really?
SEO helps Google rank your site higher and connect you to users searching for what you offer. It’s how people find you online—without paid ads.
How SEO Works in 2024
- Google evaluates mobile usability, page speed, clear content, user intent, and more
- It favors secure, fast-loading, mobile-first sites
SEO Basics That Still Work
- Keywords & Page Titles: Use terms your customers search for
- Meta Descriptions: Write clear, concise summaries for Google snippets
- Headers & Structure: Use H1s and H2s to organize content
- Internal Links: Link to your other pages to improve flow
- Mobile Optimization: Over half of traffic is mobile—optimize for it
- Sitemaps & Robots.txt: Guide Google’s indexing
Why SEO Still Wins
Unlike social media or paid ads, SEO builds sustainable visibility. It’s infrastructure, not just marketing.
Why It Matters for Small Business
- Most competitors skip SEO or do it poorly
- Local SEO helps you get found nearby
- You don’t need to rank nationally—just for the right local terms
At FiveFold Designs, We Start with SEO
Our websites include SEO-ready features from the start: optimized metadata, fast mobile-first design, internal links, sitemaps, and robots.txt files. SEO isn’t extra—it’s built in.
Let’s Keep It Simple
No pressure, no fluff. Just a quick way to find out if FiveFold Designs is the right fit for your business. Book a call or reach out today.